Operations Consulting · Toronto, ON

Your business fix gets built, not recommended.

Business operations, CRM, workflow, and the websites in front of them. I diagnose it, rebuild it, and hand it back working.

Tell me what's broken

Business & Revenue Operations

A quote that dies in an inbox. Forecasts built on data that won't reconcile. I rebuild what's underneath — partner and channel revenue included, structured to produce deals, not goodwill.

CRM & Workflow

The system your team works around instead of works in. Salesforce or otherwise, I rebuild it — automated where automation earns its place — so the data is trustworthy and the process survives a busy week. I know the platform from the source: two decades of Salesforce experience.

Websites: Build, Rebuild, Optimize

I audit them, rebuild them, or build them from nothing — writing the production code myself, on modern web stacks, with AI tooling for leverage. Shipped working, not specified in a document.

Founder Advisory & Financial Modelling

What breaks between first traction and real scale, and what fixing it costs — modelled, not guessed. Budgets, forecasts, unit economics: I build the model myself, having owned a $1M budget and been through a Series A raise. Then straight answers on what to fix first.

What that looks like in practice

SaaS is shorthand for software-as-a-service; an SMB is any small or medium-sized business — the exporter and the rental operator below both count.

An exporter was losing quotes between inbox and invoice. I audited the website and CMS, then rebuilt the quote-routing workflow.
A payments engine, built end to end.
A vacation-rental site, rebuilt to actually do its job.

The foundation layer is part of the build: domains, Google Workspace, and email that lands in the inbox. Unglamorous, load-bearing, handled.

I've made this climb before

First sales hire at a bootstrapped, early-stage SaaS company. Built three teams from zero — sales, SDR, partnerships. Left from its inaugural executive team at $11M ARR and 100-plus people.

What to expect

A call to hear what's breaking. No charge, no deck.
A written scope: the problem, the fix, the price — firm before work starts.
The work gets done and handed over — running, documented, yours.

Get in touch

You'll hear back within one business day.